Embry keeps it fun. A naturally positive outlook and a passion for communicating the human narrative underlies his whole approach to photography. With more than a decade of experience working successfully with high-profile clients, Embry’s ability to answer the demands of a high-pressure shoot with confidence and clarity ensures that his clients will keep coming back. Rucker’s reputation for over-delivering and his customized, fully-scalable productions in both still and motion photography make him a versatile and capable artist for the creation of cohesive, multi-platform campaigns. When he’s not shooting, Embry spends time with his wife, son, and daughter in Southern California.


Google, Nike, Reebok, Adidas, Alaska Airlines, REI, Harley Davidson, Target, Jackson Family Wines, The James Brand, Lays, Umami, The North Face, Wired Magazine, Prana, L.L.Bean, Muscle Milk, Men’s Journal, Keen, OtterBox, Boosted Boards, One Wheel, Sony, Olympus, Canon, The Honest Kitchen, Specialized Bicycles, Veloccio, Above Category, Trek Bicycles, Smith Optics, Core Power Yoga, Topeak, Lawless, Safeco, Home Depot, Behr Paint, Nokia, Motorola, Bell Helmets, Propel, NOE Undergarmets, Lilo Swim, Roxy, Quiksilver, Burton, Volcom, Billabong, Sanford Shapes, Oakley, and Nixon, Levitra, MTV, The Greatest Generations Foundation.