Embry keeps it fun. A naturally positive outlook and a passion for communicating the human narrative underlies his whole approach to photography. With more than a decade of experience working successfully with high-profile clients, Embry’s ability to answer the demands of a high-pressure shoot with confidence and clarity ensures that his clients will keep coming back. Rucker’s reputation for over-delivering and his customized, fully-scalable productions in both still and motion photography make him a versatile and capable artist for the creation of cohesive, multi-platform campaigns. When he’s not shooting, Embry spends time with his wife, son, and daughter in Southern California.


Nike, Reebok, Adidas, Harley Davidson, Target, The North Face, Sony, Olympus, Nokia, Motorola, Canon, Safeco, Home Depot, Behr Paint, Trek Bicycles, Bell Helmets,Prana, Propel, NOE Undergarmets, Lilo Swim, Roxy, Quiksilver, Oakley, and Nixon, Levitra, MTV, Volcom / Wired, Outside, People, Juxtapoz, Men’s Journal, Runner’s World, Huck, Bicycling, ESPN, Shape, Self, Women's & Men's Health,  among others.


Mcgarrybowen, VSA, Fathom, Mana Media, 180 LA, Deutsch, BBDO, Crispin Porter + Bogusky, Eleven, Nemo, Vitro, Hanson Dodge, Mires + Ball, Cinco, Jager Dipaola Kemp and Factory Design Labs.